Ikea has found a new niche
Ikea has developed a Cookbook: Homemade is best
The Swedish Super-duper store has commissioned Carl Kleiner to design a distinctive style for their cookbook.
It is reminiscent and echo’s the idea of Ikeas “Do it yourself’” philosophy, using the idea of flat pack furniture. Carl worked with food stylist Evelina Bratell to create this superb minimal effect.
The book is a 140-page coffee table recipe book containing 30 traditional Swedish baking recipes. Each recipe includes two images: one of the ingredients and one of the finished product.
Ikea states “we let ourselves be inspired by high fashion and Japanese minimalism”
This book is gorgeous and corresponds superbly with the IKEA way of life. I think they struck gold with working with Carl Kleiner.
Oh and they have produced an app too, working you through the recipes step by step.